Monday, 21 September 2020 10:00

How to be succesfull on YouTube?

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YouTube is the second-largest search engine in the world, and there are billions of video searches and views on the platform per day. With more and more people searching for information on YouTube; it is now one of the best social media networks to promote your brand, create awareness about your products and services, and even make more money.

 

Like all other social media platforms, becoming successful on YouTube comes with a lot of benefits. However, you must understand what the platform is about and know the steps you must take to achieve success.

Follow the steps below to become successful on YouTube:

1.    Define your YouTube goals

You should start by defining what success on YouTube means to you. Does it mean more views on your videos, a higher number of subscribers, or increased online engagement with your target audience? Knowing what you want to achieve will help you develop strategies and take steps towards accomplishing your goals.

2.    Develop your YouTube content strategy

Identify the niche where the audience belongs and find out the type of content they want to watch. You can do this by checking your competitors' channel to see the kind of videos they are sharing. Afterwards, develop a content strategy that meets the needs of your audience. Also, set an achievable timeline for posting new content and stick to it.

3.    Create a YouTube Channel

Create a channel with an easy-to-remember username that relates to the type of content you want to roll out. Use a catchy profile picture and make sure your channel description gives a perfect summary of what your brand is about. Also, you can use your top competitors on YouTube as a benchmark for setting up your channel and making it appealing to your audience.

4.    Upload high-quality videos that are always on point

Create top-notch videos with high-quality equipment. Stick to your brand's content strategy and share purpose-specific videos with your audience. You should also avoid boring your fans with unnecessary fillers. When you create videos, don't waste time before getting down to the main point.

It is common to see Youtubers post 5 minutes videos with only the last 30 seconds dedicated to the core message of the content; this is a very terrible thing to do, and you may end up losing some fans by continually posting content with fillers.

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5.    Optimize your videos with SEO tactics

SEO is vital in achieving success. Just as SEO is used to get more views on blogs and websites; you can use it to get more video views on YouTube. Start by researching the keywords your audience is searching with and the keywords your high-ranking competitors are using.

Furthermore, you can use YouTube's keyword tool and Google keyword planner to find the most popular keywords in your niche. Optimizing your videos for search engines will get you organic traffic, more views, and higher engagement.

6.    Be persistent with your content strategy

You have to post new information to keep your fans engaged. If you have set a timeline for releasing new videos, make sure you don't miss it. Moreover, you should be persistent with the types of content you roll out. Don't post content that has no connection with what your fans are expecting from you.

7.    Interact with your audience

Interacting with active participants is vital to achieving success. There are several ways to promote social interaction and increase engagement on your channel; this includes responding to all comments and questions on your videos, using live-videos to connect with your audience, starting a forum and more.